CME and CME/H main pageE2MA CME and CME/H Course Catalog
(Draft Update November 6 2012)*
There are approximately 70
courses in the CME and CME/H Course Catalog and E2MA will require seven (7)
CEUs (or seventy hours of
instruction in CEU-accredited events (conference presentations, print articles,
and webinars ).
Course Classification
Courses are classified as Required and Elective and are designated as
Beginner (100 series)
Intermediate (200 series), and
Advanced. (300 Series
Required Course Categories
Strategic Planning
Budgeting
Measurement and Reporting
Exhibit/Event Planning and Development
Exhibit Design and Production
Marketing Communications
People Logistics, Travel, and Accommodations
Corporate Events and Proprietary Shows
Elective Course Categories
Personal Development and Leadership
Required Courses Guidelines (updated 10/4/2012)
All new CME and CME/H applicants (after11/01/2012) must complete all Eequired 100 and 200 level Courses* for which an exemption request has not been approved by the E2MA Education Committee. and for the applicable examination has been passed/
All new CME/H applicants must complete100 and 200 level healthcare=specific Required Courses (identified with the course number suffix HC) for which an exemption request has not been approved by the E2MA Education Committee.
Current CME and CME/H applicants who submit a E2MA CME or CME/H Application prior to 1/01/2013 - no Required Courses in the E2MA Course Catalog
Current CME and CME/H applicants who submit a E2MA CME or CME/H Application between 1/01/2013 and 6/1/2013 - ten Required Courses* in the E2MA Course Catalog
Current CME and CME/H applicants who submit a E2MA CME Application between 6/01/2013 and 6/01/2014 = twenty five Required and Elective Courses* in the E2MA Course Catalog
Current CME and CME/H applicants who submit a E2MA CME Application after 6/01/2014 --all Required 100 and 200 level courses* for which an exemption request has not been approved by the E2MA Education Committee .and for the applicable examination has been passed/
Additional required CME/H courses may be added to the Course Catalog at a future date.
* only CME/H applicants must complete specific Required healthcare courses (identified with a HC) in the course number)
Exemption Guidelines for Required Courses
Course registrants may request an exemption of any 100 or 200 level Required Course for reasons detailed in the
Exemption Request for a Required Course in the E2MA CME and CME/H Course Catalog.
If approved by the by the Education
Committee, the registrant may take the course exam at a reduced charge of $25.00 to demonstrate
knowledge of
the course learning objective.
If the applicant fails the exam, the registrantmust pay the balance for
the course and retake the examination
All CME and CME/H applicants may request a waiver for a maximum of ten courses.
However, if the applicant fails two course
exams for waiver courses requested, no more than two additional course
waivers will be considered. by the Education Committee.
Course Costs (not approved by Jim Wurm
Non
E2MA and HCEA Members $85.00
Non E2MA and HCEA Member CME or CME/H Candidates $75.00
E2MA and HCEA Non-CME or CME/H Candidate Members $60.00
E2MA and HCEA Registered CME or CME/H Candidates $50.00
E2MA and HCEA CME or CME/H Candidates may also apply for a course exemption and
pay a $25.00 charge for the exam.
Refer to the
Exemption Guidelines for Required Courses.
E2MA Members are also provided with two free course access codes per
membership year which can be used for any course.
Course Registration for On-Line Courses (not approved by Jim Wurm)
Available on-line course are indicated with a hyperlink to the registration
information for the specific course in
the E2MA CME and CME/H Course Catalog
with
the identified format (print article or webinar) and the learning objectives and
faculty.
To register for a course, complete the
E2MA CME
and CME/H Course Registration Request
(Jim Wurm will design)
with
the course name and course number, indicate the payment method, and send the
registration request to E2MA following the
directions on the form.
Upon
receipt of the registration request, E2MA will send you access to the print
article or webinar along with the exam form.
Information on completing the exam and forwarding the exam appear on the
exam form
E2MA members will be given two free
access codes to articles or recorded webinars per membership year .which
can be used to register for courses
Online Course Examinations for CEU-Accreditation
A ten question
Q@A
examination must be taken and passed for each course. One tenth of one CEU
(Continuing
Education Unit) of CME or CME/H credit is provided to each
registrant who passes the examination . All examinations
must be returned to
E2MA within seven days of registering for a course.
The registrant will fail a courses if more than one learning
objective question is answered incorrectly or has more than
two incorrect answers
on the exam
Examination Failure Procedures (drafted 10/5/2012)
Course registrants who fail an exam will be
allowed to take the exam a second time. If the registrant fails the exam twice,
the registrant must pay a $125.00 charge
to E2MA
for a live tutoring session
with the faculty member via phone
and will require the faculty member to confirm that the registrant has met the
course learning objectives..
CME and CME/H Accreditation Records
Approximately one week after submitting and passing a course examination,. course registrants will be sent a notice that they have earned their CEU credit/
E2MA Required Courses
|
Strategic Planning
|
· Beginner:
o SP101 Marketing
o SP105 The strategic marketing plan
o SP118 Strategic and logistic plans
o SP130 Selecting the right trade shows
o SP140 Setting the right goals and objectives
· Intermediate:
o SP201 Branding for exhibits and events
o SP210 Advertising and Promotion
o SP210HC Healthcare advertising and promotion (approved by HCEA)
· Advanced:
o SP301 Sponsorships
o
SP305 How to
Complete a Request for Proposal (RFP) New course recommended by Rich
Gilligan who will
serve as faculty
o SP310 Case studies in strategic planning and implementation
o
SP310HC Case studies in
healthcare marketing strategic planning and
implementation
(approved by HCEA)
|
Budgeting
|
· Beginner:
o B101 Elements of a budget
o B110 Identifying stakeholders
· Intermediate:
o B201 Leveraging the total “scope” of your company’s commitment to a show
o B210 Decoding budgets
o B240 Practicum Gordon suggests that the Practicum be moved to a 300 level course since practicum's are generally graduate level courses
· Advanced:
o
Course TBA
Gordon suggests that the Practicum be moved to a 300 level
course since a practicum is generally and upper level or graduate level course
| Measurement and Reporting |
· Beginner:
o MR101 Performance Measurement, ROI, and ROO
o MR120 The basics of lead management
o MR140 What shape is your organizations sales funnel
o MR160 Understanding Marketing “touch points”
· Intermediate:
o MR201 Structure and support for qualifying leads through internal and/or external resources
o MR230 Keeping visibility to marketing/sales campaign leads
· Advanced:
o MR301 Reporting facts and providing relevant post show data
o MR380 Marketing automation software and CRM
|
Exhibit/Event
Planning and Development |
· Beginner:
o EPD101 The exhibitor service manual and deciphering the floor plan
o EPD130 Managing your “regional” (outside of direct marketing support) program
o EPD140 What can your exhibit house do for you
o EPD150 The science of space selection
o EPD160 The master schedule (managing logistics)
o EPD170 Nurturing a relationship with show organizers a
o EPD180 What’s in your toolkit
· Intermediate:
o EPD201 Managing concurrent events (strategically and logistically)
o EPD220 Outsourcing as an option
o EPD280 International Exhibit/Event Planning and Development
· Advanced
o
EPD300 Panel
presentations and roundtable discussions Gordon suggests substituting
Case studies in Exhibit/Event
Planning and Development unless the current title will be a webinar
|
Marketing
Communications |
· Beginner:
o MC101 Internal/external marketing messages
o MC130 Staff training
o MC140 Social Media
o MC160 Using promotional products effectively
· Intermediate:
o MC220 Media Relations:
o MC240 Branding:
·
Advanced:
o
MC360 TBA
Gordon suggests Case Studies in Marketing Communications
|
Exhibit
Design and Production |
· Beginner:
o EDP101 The fundamentals of effective booth design
o EDP130 Implementing brand strategy
o EDP150 Reconciling equipment inventory with onsite requirements
· Intermediate:
o EDP220 Vendors
o EDP250 Analyzing your investment (buy vs rent)
· Advanced:
o EDP301 Green exhibiting
o EDP350 Structure lifecycle, accruals, and asset depreciation v
o
|
People,
Logistics, Travel, and Accommodations |
'· Beginner:
o LTA101 Working with housing agencies
o LTA120 Working with your internal travel provider (cross billing)
o LTA130 The staffing plan
o LTA150HC Working with medical associations (Scheduled for November launch)
· Intermediate:
o
LTA220 TBA
Gordon suggests adapting a previous advocacy report from
AboutFace
Continuing the Conversation from the
TSEA Red Diamond Congress -
An Invitation to Housing Bureaus
·
Advanced:
Gordon suggests that for this category we may
not need an advanced course
o
LTA320 TBA
| Corporate Events and Proprietary Shows |
· Beginner:
o CE101 What kind of event am I planning?
o CE150 Contract terminology
o CE151 Planning details that impact attendees
o CE170 The logistics of event plan
Intermediate:
o CE230 Virtual Events
o CE230 Speakers and talent
· Advanced:
o CE301 Hosted Buying Events
E2MA Elective Courses
|
Beginner:
o EL101 Sales Training
o EL120 Negotiating skills
o EL130 Conflict resolution
o EL140 Project Management
o EL150 Purchasing Management
o EL160 Presentation Skills
o EL170 Networking
o
EL180 Managing groups
and teams
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CME and CME/H main page |