E2MA CME and CME/H Course Catalog

(Draft Update November 6 2012)*

There are approximately 70 courses  in the CME and CME/H Course Catalog and E2MA will require seven (7)
CEUs (or seventy hours of instruction in CEU-accredited events (conference presentations, print articles, and webinars ).


Course Classification

Courses are classified as Required and Elective and are designated as

Required Course Categories

Elective Course Categories

Required Courses Guidelines (updated 10/4/2012)

* only CME/H applicants must complete specific Required healthcare courses (identified with a HC) in the course number)


Exemption Guidelines for Required Courses


Course registrants  may request an exemption of any 100 or 200 level Required Course for reasons detailed in the

Exemption Request for a Required Course in the E2MA CME and CME/H Course Catalog. If approved by the by the Education
Committee, the registrant may take the course exam at a reduced charge of $25.00 to demonstrate knowledge o
f the course learning objective.
If the applicant fails the exam, the registrantmust pay the  balance for the course and retake the examination

All CME and CME/H applicants may request a waiver for a maximum of ten courses. However, if the applicant fails two course
exams for waiver courses requested, no  more than two additional course waivers will be considered. by the Education Committee.

Course Costs (not approved  by Jim Wurm


Non E2MA and HCEA Members                                                 $85.00
Non E2MA and HCEA Member CME or CME/H Candidates          $75.00
E2MA and HCEA Non-CME or CME/H Candidate Members          $60.00
E2MA and HCEA Registered CME or CME/H Candidates             $50.00

E2MA and HCEA CME or CME/H Candidates may also apply for a course exemption and pay a $25.00 charge for the exam.
Refer to the
Exemption Guidelines for Required Courses.

E2MA Members are also provided with two free course access codes per membership year which can be used for any course.


Course Registration for On-Line Courses  (not approved  by Jim Wurm)

Available on-line course are indicated with a hyperlink to the registration information for the specific course in the E2MA CME and CME/H Course Catalog with
the identified format (print article or webinar) and the learning objectives and faculty.

To register for a course, complete the
E2MA CME and CME/H Course Registration Request (Jim Wurm will design) with
the course name and course number, indicate the payment method, and send the registration request to E2MA following the
directions on the form.  

Upon receipt of the registration request, E2MA will send you access to the print article or webinar along with the exam form.
Information on completing the exam and forwarding the exam appear on the exam form

E2MA members will be given two free access codes to articles or recorded webinars per membership year .which
can be used to register for courses


Online Course Examinations for CEU-Accreditation


A ten question Q@A examination must be taken and passed for each course. One tenth of one CEU (Continuing
Education Unit) of CME or CME/H credit is provided to each registrant who passes the examination . All examinations
must be returned to E2MA within seven days of registering for a course.


The registrant will fail a courses if more than one learning objective question is answered incorrectly or has more than
two incorrect answers on the exam


Examination Failure Procedures (drafted 10/5/2012)

CME and CME/H  Accreditation Records

Approximately one week after submitting  and passing a  course examination,. course registrants will be sent a notice that they have earned their CEU credit/

E2MA Required Courses


Strategic Planning   

·              Beginner:            

o        SP101 Marketing     

o        SP105 The strategic marketing plan 

o        SP118 Strategic and logistic plans 

o       SP130 Selecting the right trade shows

o        SP140 Setting the right goals and objectives                                                                 

·               Intermediate:

o        SP201 Branding for exhibits and events

o        SP210 Advertising and Promotion

o        SP210HC Healthcare advertising and promotion   (approved by HCEA) 

·             Advanced:

o        SP301 Sponsorships  

o        SP305 How to Complete a Request for Proposal  (RFP) New course recommended by Rich Gilligan who will
  serve as faculty

o        SP310 Case studies in strategic planning and implementation 

o        SP310HC Case studies in healthcare marketing strategic planning and
  (approved by HCEA) 



·            Beginner:

o        B101 Elements of a budget

o        B110 Identifying stakeholders

·             Intermediate:

o        B201 Leveraging the total “scope” of your company’s commitment to a show

o        B210 Decoding budgets

o        B240 Practicum   Gordon suggests that the Practicum be moved to a 300 level course since practicum's are generally graduate level courses

·             Advanced:              

o      Course TBA  Gordon suggests that the Practicum be moved to a 300 level course since a  practicum is generally  and upper level  or graduate level course

Measurement and Reporting  


·              Beginner:

o        MR101 Performance Measurement, ROI, and ROO              

o        MR120 The basics of lead management

o        MR140 What shape is your organizations sales funnel

o        MR160 Understanding Marketing “touch points”

·              Intermediate:

o        MR201 Structure and support for qualifying leads through internal and/or external resources

o        MR230 Keeping visibility to marketing/sales campaign leads

·              Advanced:

o        MR301 Reporting facts and providing relevant post show data                                            

o        MR380 Marketing automation software and CRM                                                                    


Exhibit/Event Planning and  Development

·             Beginner:

o        EPD101 The exhibitor service manual and deciphering the floor plan

o        EPD130 Managing your “regional” (outside of direct marketing support) program

o        EPD140 What can your exhibit house do for you

o        EPD150 The science of space selection

o        EPD160 The master schedule (managing logistics)                                                                  

o        EPD170 Nurturing a relationship with show organizers                                                            a

o        EPD180 What’s in your toolkit

·              Intermediate:

o        EPD201 Managing concurrent events (strategically and logistically)

o        EPD220 Outsourcing as an option

o        EPD280 International Exhibit/Event Planning and  Development

·              Advanced

o        EPD300 Panel presentations and roundtable discussions Gordon suggests substituting
  Case studies in
Exhibit/Event Planning and  Development unless the current title will be a webinar


Marketing Communications


·            Beginner:

o        MC101 Internal/external marketing messages

o        MC130 Staff training

o        MC140 Social Media                                                                                                                  

o        MC160 Using promotional products effectively                                                                             

·              Intermediate:

o        MC220 Media Relations:                                                           

o        MC240 Branding:                                                                                     

·             Advanced:
        MC360 TBA  Gordon suggests Case Studies in Marketing Communications


Exhibit Design  and  Production

·            Beginner:

o        EDP101 The fundamentals of effective booth design

o        EDP130 Implementing brand strategy

o        EDP150 Reconciling equipment inventory with onsite requirements

·              Intermediate:

o        EDP220  Vendors

o        EDP250 Analyzing your investment (buy vs rent)

·             Advanced:

o        EDP301 Green exhibiting   

o        EDP350 Structure lifecycle, accruals, and asset depreciation v



People, Logistics, Travel, and Accommodations

'·            Beginner:

o        LTA101 Working with housing agencies

o        LTA120 Working with your internal travel provider (cross billing)

o        LTA130 The staffing plan

o        LTA150HC Working with medical associations (Scheduled for November launch)

·              Intermediate:

o        LTA220  TBA Gordon suggests adapting a previous advocacy report from AboutFace
Continuing the Conversation from the TSEA Red Diamond Congress -
 An Invitation to Housing Bureaus

·             Advanced: Gordon suggests that for this category  we may  not need an advanced course
      o        LTA320  TBA 


Corporate Events and Proprietary Shows

·            Beginner:

o        CE101 What kind of event am I planning?

o        CE150  Contract terminology 

o        CE151 Planning details that impact attendees 

o        CE170 The logistics of event plan      


o        CE230 Virtual Events

o        CE230 Speakers and talent

·             Advanced:

o        CE301 Hosted Buying Events 

E2MA Elective Courses

Personal Development and Leadership





o        EL101 Sales Training

o        EL120 Negotiating skills

o        EL130 Conflict resolution

o        EL140 Project Management 

o        EL150 Purchasing Management

o        EL160 Presentation Skills

o        EL170 Networking

o        EL180 Managing groups and teams

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